By Asligul Aktas
Turkey has the third optimum per month mins of Use (MoU) with 195.7 minutes/month, after France and eire in Q1 20101. seventy five % of the cellular subscriptions are pre-paid and the remaining 25 % is post-paid2.
Consumption tradition in Turkey is especially self sustaining from the desires. Even an individual from low-income crew buys telephone, which isn't reasonable for him. 14% of the complete cellular handset revenues have been telephone in 20093. through 2009, there have been 400.000 iPhone vendors and 1 million Blackberry owners4. With the expanding variety of Smartphones revenues, cellular software marketplace has been constructing too. 210.000 clients have downloaded a minimum of one iPhone program in 2009.
There are nearly 2,4 million cellular web clients in Turkey (See determine 1). in addition to, generally to be had instant issues, that's open to take advantage of at no cost, feeds cellular net utilization too.
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Analysis of Mobile Marketing and Advertising Sector in Turkey: Professional compact guide from an insider point of view by Asligul Aktas